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Hummingbird Example Case #8

Most comments I've been reading about Hummingbird are about what to watch out for and is this gonna hurt my website etc. My question is how to I use it...use the Hummingbird to my advantage to get better rankings?

I already know all the Google-speak and such stuff about making sure to have original content, high quality content, timely, interesting blah, blah, blah. I get that. But there has to be more to it, especially if Google went to all the trouble to come up with another algo update?

I can understand trying to put yourself into the heads of your audience but what then? Write blogs that answer their questions? That can be double edged sword right especially if the blog is picked up by another site and Google thinks you are a guest blogger etc. because they will whack you for that, at least that's what I'm hearing?

Any suggestions on how to take advantage of the Hummingbird? (please, no Google-speak either) Learn how PBG would resolve this problem.