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Google Hummingbird

The Hummingbird update to the Google search algorithm is said to be the most significant and substantial change made to the Google search engine since 2009; some say since 2001. Unlike the more notable updates, Panda and Penguin, the Hummingbird update is not quite an algorithm penalty but an improvement in the way Google conducts the search process. More specifically, the Hummingbird update makes the Google search engine more receptive, and thereby more responsive to long-tail search terms. In this way the search engine will produce relevant results for search phrases and semantic searches, rather than being biased to keyword searches.

We should probably think of the Hummingbird update as a refinement of the Google search engine; a recalibration intended to deliver search results that are much more relevant to the growing propensity of most users to use longer keyword search phrases.

Google Hummingbird Update
  • Google released its newest algorithm update, Hummingbird 1.0, in August 2013.
  • Hummingbird is said to be the biggest change in the Google algorithm since their "Caffeine" update in 2009 and probably since 2001.
  • Hummingbird enables the Google search engine to produce better, more relevant results for semantic searches - conversational searches rather than keyword specific searches. These search terms are often called "long tail inquiries."
  • Hummingbird will affect 90% of searches.